Tata Motors launches new 'Hexa Experience Centre' for customers and enthusiasts

06:00 pm, Friday

25 Nov, 2016

Official kick-off of this 'HEXTRAORDINARY' initiative begins today in NCR
A chance for customers to get up and close with 'Tata Hexa', eagerly awaited lifestyle vehicle from Tata Motors

press-25nov16-homeTata Motors today announced an exciting new initiative, for its much-awaited lifestyle vehicle the Tata Hexa, called 'Hexa Experience Centre'. Designed for customers to get a first-hand experience of the Tata Hexa's prowess on and off the road. The premium set-up is made up of a challenging off-roading course, a customer lounge and a dining area, giving customers an opportunity to take the Hexa to its limits. Customers also have the opportunity to book the vehicle at the venue, ahead of its launch in January 2017.

The three-day fun-filled event, the 'Hexa Experience Centre' will reach out to customers, along with their families, giving them an opportunity to experience and indulge in a host of exciting experiences from Tata Motors and other Tata brands. The Hexa Experience Centre also has a special kids' zone, a pet adoption zone and other engaging activities.

With the first Hexa Experience Centre kicking-off from Gurugram, (EO Huda Gurgaon II, Sector 29), the event will be spread over three-days from Nov 25-27. Similar set-ups are being planned in other metros and towns like Bangalore, Chennai and Hyderabad, serving as an exclusive platform for customers and enthusiasts.

Visitors and enthusiasts can log in to www.hexa.tatamotors.com, to attend the Hexa Experience Drive, in addition to on-spot registrations, at the venue.

Mr. Mayank Pareek, President – Passenger Vehicle Business Unit, Tata Motors said, "Ever since its first showcase, the Tata Hexa has generated a great amount of curiosity and excitement, resulting in an encouraging response for bookings across our dealerships. The spirit of Hexa is all about going out there and doing 'what it takes' to deliver an unforgettable experience. Further building on our customer engagement initiatives, we are now launching Hexa Experience Centres that will further enable potential customers, enthusiasts and their families to get up close and personal, with the feature loaded Tata Hexa."

Mr. Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors said, "The Hexa is very capable and we are supremely confident about the performance and abilities of the Vehicle. The 'Hexa Experience Centre' provides an opportunity to our discerning customers to experience the sheer width of capabilities of the vehicle, not experienced in a normal Test Drive. Besides trying out the Hexa, customers can also enjoy the attention and hospitality of other Tata Brands with friends and family. Through 'Hexa Experience Centres', we plan to excite and enthral our customers across the country, as we gear up for the launch of our flagship product in January 2017."

The off-roading course of the Hexa Experience Centre is HEXTRAORDINARY, with inclines, declines, side slopes, axle twisters and alternate rumblers. Each one of these is designed to test the power, stability and the driving experience of the HEXA. Adding further excitement, visitors can also experience the Hexa, at the hands of a professional stunt drivers.

The Tata Hexa is a lifestyle vehicle from Tata Motors which was first showcased as a concept, at the Geneva Motor Show 2015. Unveiled later as a production version at the Delhi Auto Expo 2016, Tata Hexa will soon be available in showrooms across the country. Developed by Tata Motors in collaboration with its technology partners, the much awaited Tata Hexa is a power packed, feature loaded and adrenaline pumped vehicle, designed for those with an active and dynamic lifestyle. With Tata Motors emphasis on design and drivability, the Tata Hexa packs an aggressive attitude and delivers absolute comfort, with a confident design. Tata Hexa comes with host of connectivity and performance related features, enhancing the functionality.

The Tata Hexa is based on a new versatile platform – a complete vehicle package, with an exceptional combination of design, luxury and off-road and on-road capabilities. Boasting modern and exciting architecture, plush interiors and class leading features, the vehicle is designed for customers with an active lifestyle. The Tata HEXA is also equipped with first-in-segment race-car mapping that provides a revving experience similar to performance cars.

The Tata Hexa's advanced next-gen 2.2L VARICOR 400 diesel engine, delivers class leading 400 Nm torque and 156 PS power. The Hexa manual transmission variant, boasts first-in-segment 'SUPER DRIVE MODES' allowing the driver to seamlessly switch between the four different driving modes – Auto, Comfort, Dynamic and Rough Road, for enhanced ride comfort & stability over different terrains. The All-Wheel Drive (AWD) system is electronically controlled via an adaptive system by Borg Warner™, with torque on demand feature. The new 'Super Drive Modes' system is easy to use, with the advanced technology continuously monitoring the vehicle across different terrains. It provides instant feedback and timely alerts to the driver, with enhanced traction, better vehicle composure and handling, thus enabling smooth, effortless and seamless driving conditions – from heavy traffic to wide open roads.

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About Tata Motors

Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 9 million Tata vehicles plying in India, Tata Motors is the country's market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.